Checkout & payment
- Payment failures
- Broken validation
- Checkout friction
Technical Revenue Investigation
Find where your digital funnel loses revenue.
Behavioural analytics shows where users leave. Artisanum investigates the technical or commercial reason and can implement the fix.
For e-commerce, SaaS, and transaction-driven digital products.
Investigation flow
- 01
Signal
- 02
Root cause
- 03
Revenue impact
- 04
Fix
- Checkout abandoned
- Payment failed
- Product unavailable
- API response slow
What we find
Revenue rarely disappears without a reason.
Pricing, shipping & stock
- Unexpected final cost
- Incorrect availability
- Pricing inconsistencies
Performance & technical errors
- Slow journeys
- JavaScript or API failures
- Regressions after releases
Signup, activation & localisation
- Activation drop-off
- Billing friction
- Incorrect market content
Case example
Three commercially relevant leaks found in around three hours.
€20€67
International shipping shock
A UK customer abandoned after the delivered total increased from approximately €20 to €67.
In stockSold out
Availability mismatch
Products that were no longer available still appeared purchasable.
Correct marketWrong catalogue
Localisation mismatch
Some printable catalogues were displayed in the wrong language or market version.
Observed in a complex European B2B e-commerce store. Identifying details removed. No unverified uplift claimed.
How it works
From customer symptom to verified fix.
- 01
Measure
Configure or validate analytics, events, and one critical journey.
Revenue Leak Sprint - 02
Diagnose
Connect session behaviour with technical and commercial evidence.
Revenue Leak Sprint - 03
Fix
Implement one quick win and scope larger remediation at a fixed price.
Revenue Recovery - 04
Monitor
Detect new leaks and regressions after releases and changes.
Continuous Monitoring
Revenue Leak Sprint
€2,500founder rate
- One critical journey
- Evidence-backed investigation
- One quick win up to 4 engineering hours
- Fixed-price remediation scope
Revenue Recovery
Fixed price
- Confirmed root cause
- Defined deliverables
- Verification plan
Continuous Monitoring
From €750/month
- Recurring funnel review
- Regression detection
- Prioritised findings
Start with a controlled risk
Start with €750, not €2,500.
We first configure or validate the analytics foundation and confirm that enough reliable data exists for a meaningful investigation.
Stage 1
€750
Setup and data validation
Stage 2
€1,750
Investigation and recovery
No fixed issue count or revenue uplift is guaranteed. Every finding must be supported by evidence.
Not enough data?
Stop after Stage 1 and keep the configured analytics foundation.
No material leak found?
Receive the baseline report and 30 additional monitoring days.
Commission a larger fix?
Receive a €1,250 credit toward remediation of €7,500 or more.
Why Artisanum
Behavioural evidence backed by technical depth.
Artisanum does not stop at heatmaps or UX observations. A visible symptom may originate in payment logic, shipping rules, inventory synchronisation, frontend code, APIs, databases, caching, infrastructure, or a release regression.
Led by Volodymyr Horiainov, Founder of Artisanum and CTO at ToolTeam®.
Who this is for
Designed for businesses where one hidden issue can affect meaningful revenue.
- Meaningful traffic
- High customer lifetime value
- Complex technical journeys
- Multiple systems or markets
Usually not suitable for websites with almost no traffic, purely informational sites, or teams seeking only a visual redesign.
FAQ
Common questions before booking.
Your analytics show where users leave. Let’s find out why.
Start with one critical journey and a controlled €750 validation stage.